About Us
National Association of Australian Tourism is Australia’s leading tourism industry organisation, dedicated to promoting the development and prosperity of the nation’s tourism sector. As a nationwide and broadly encompassing industry association, it carries out responsibilities across multiple key areas.
Membership
The association’s membership includes esteemed representatives from Australia’s political, business, education, media, legal, healthcare, and service sectors. It provides comprehensive and diverse guidance and resources to the Australian tourism industry.
OUR GOALS
Establishing and promoting industry standards
By providing professional training, resource support, and industry insights to member businesses and professionals, we helps them improve competitiveness and adapt to the ever-changing market demands.
Advancing sustainable tourism development
By advocating for eco-friendly practices and responsible tourism, we are dedicated to preserving Australia's rich natural resources and cultural heritage, ensuring the long-term health of the tourism industry.
Promoting Australia’s image
We actively promotes Australia’s image as a world-class tourist destination both domestically and internationally. Through close collaboration with government bodies, industry organisations, and international partners, we strives to attract more visitors to experience the country’s unique natural beauty and cultural charm.